David King

full stack developer

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Inspired by MailChimp: No more social Logins

30 Oct 2012

We'd been A-B testing a new "login with Facebook" and "login with Twitter" links alongside the regular email and password form.

We noticed that Group B (those with three login choices) were having increased login failure.

After a little research we came across an astounding article from MailChimp covering this exact scenario, I'd be foolish to think I could express this problem nearly as well as these guys, suffice to say that we've came to the same conclusion... an excellent (if a little lengthy) read:


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